Un-Boxing Starbucks Reserve Online

Earlier I posted about my visit to Starbucks Reserve in Seattle, and I truly enjoyed their new attraction and the coffee they serve.  I found out that they sell their coffee online, so I thought I would try out and see how it goes.

What I found out after ordering online is that they do not deliver the coffee right away like other online retailer.  Their current model is subscription model where they send freshly roasted coffee every month. So I was opted to receive the coffee the next month without not knowing it.  (Maybe I didn't pay too much attention when ordering online.)  After a month of the order (I almost forgot about the fact that I ordered), I received an email from Starbucks saying that the coffee was just roasted, and it is now on its way to me. That is nice. I only subscribed for one month (one order), but it would be nice to receive freshly roasted coffee every month.

Email from Starbucks Reserve telling me that the coffee is on my way.

Two days later I receive the box in mail.

Here is the box received.

I do like their design with black and gold.

The box is pretty elegant looking and with their signature design of Star over R.  The color of black and gold make it look very authentic.

Here are pictures of un-boxing Starbucks Reserve Coffee Online!

Opening the box.

Box opens nicely from the side.

It is almost like a jewelry box; nicely done.  The coffee and the little card fits perfectly.

And here is the coffee.  I selected Kenya.

There are some wordings on the side.

Here is the coffee, and I like the card explaining about the coffee.

Here is the back of the coffee, and the roasted date is printed on the bag and matches with the date I received the email.

When I smelled the coffee from the one-way valve of the bag, the faint smell of the rich coffee is just to die for. The coffee; however, did not retain much of the gorgeous aroma when I brew them.  The aroma is too faint to remain when brewing, which is too bad.  I may need to skill up how I brew the coffee so that I can retain the aroma more.

Starbucks Reserve coffee is now sold in Starbucks store too.

I notice that the Starbucks Reserve coffee beans are now sold at the shelf of regular Starbucks. I did not see Kenya which I ordered online, but the price of the items in the store is a bit cheaper than buying online, but the experience of purchasing online process was something I did enjoy.